1.Who we are
Bloxx (“Bloxx”, “we”, “us” or “our”) is an AI-native content management and search-optimisation platform, operated by Sidequester. This Privacy Policy explains what personal information we collect when you use our website at itsbloxx.com and the Bloxx application at app.itsbloxx.com (together, the “Service”), how we use it, who we share it with, and the rights you have over it.
For the purposes of the UK GDPR and the EU GDPR, Bloxx is the data controller for personal information processed through this website and the Bloxx application. If you have any questions about this policy or how we handle your data, contact us at charlie@sidequester.io. You can also request our postal address for privacy correspondence by email.
2.Information we collect
We collect the following categories of personal information:
Information you give us
- Contact and enquiry details. When you complete a form, request a demo, or email us, we collect your name, email address, company name, and anything you choose to include in your message.
- Account information. If you create a Bloxx account, we collect your email address and the credentials needed to authenticate you.
- Booking information. If you book a call with us, our scheduling provider collects your name, email, and chosen time.
- Content you create. If you use the Bloxx application, we process the site content, pages, and settings you create or upload.
Information we collect automatically
- Usage and device data. When you visit the site we automatically receive your IP address, browser type, device and operating system, referring page, the pages you view, and the dates and times of your visits.
- Cookies and similar technologies. We and our analytics and advertising providers use cookies and similar technologies as described in the Cookies section below.
- Server and security logs. Our hosting and security provider logs requests to the site, including request headers and automated-traffic (bot) signals, to keep the Service secure and to power our bot-traffic analytics.
3.How we use your information
We use personal information to:
- respond to your enquiries, provide demos, and communicate with you about the Service;
- create and manage your account and provide the features of the Bloxx application;
- operate, maintain, secure, and improve the Service;
- understand how visitors use our website through analytics, so we can improve it;
- measure and improve our marketing, including advertising campaigns where you have consented;
- detect, prevent, and address fraud, abuse, security incidents, and technical issues; and
- comply with our legal obligations and enforce our Terms of Service.
4.Our legal bases (UK and EU GDPR)
Where the UK GDPR or EU GDPR applies, we rely on the following legal bases to process your personal information:
- Consent for non-essential cookies, analytics, and advertising, and for optional marketing communications. You can withdraw consent at any time.
- Performance of a contract to provide the Bloxx application to account holders and to respond to a request you have made.
- Legitimate interests in running, securing, and improving our website and business, provided those interests are not overridden by your rights. This covers essential logging, security, and basic operation of the site.
- Legal obligation where we must process data to comply with the law.
6.Google services (Analytics, Ads, Search Console, PageSpeed)
We use several Google services to run and measure the Service. When these services are active, Google may process data such as your IP address, device and browser information, and your interactions with the site, in accordance with Google’s own privacy policy.
- Google Analytics helps us measure traffic and understand how visitors use the site. Analytics runs only after you consent to analytics cookies.
- Google Ads may be used to run and measure advertising campaigns, including conversion measurement and, where enabled, remarketing. Advertising features run only after you consent to advertising cookies.
- Google Search Console gives us aggregate, non-identifying data about how the site performs in Google Search. It does not set cookies on your device.
- Google PageSpeed Insights is used by us to test the site’s performance. It does not collect personal information from your visit.
You can learn how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites. You can opt out of Google Analytics across all sites using the Google Analytics Opt-out Browser Add-on, and manage ad personalisation at My Ad Center.
8.International data transfers
Some of our providers are located outside the UK and the European Economic Area, including in the United States. Where we transfer personal information internationally, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or Addendum, the European Commission’s Standard Contractual Clauses, or a provider’s certification under the EU-US and UK-US Data Privacy Framework, so that your data receives an equivalent level of protection.
9.How long we keep your information
We keep personal information only for as long as we need it for the purposes described in this policy, and to meet our legal, accounting, and reporting obligations.
- Enquiry and contact data is kept for as long as needed to deal with your request and for a reasonable period afterwards.
- Account and content data is kept for the life of your account and deleted, or anonymised, within a reasonable period after your account is closed.
- Analytics data is retained according to the retention settings configured in Google Analytics.
10.Your rights
Depending on where you live, you have rights over your personal information. Under the UK and EU GDPR these include the right to:
- access the personal information we hold about you;
- have inaccurate information corrected;
- have your information erased in certain circumstances;
- restrict or object to how we process your information;
- receive your information in a portable format; and
- withdraw consent at any time, without affecting processing already carried out.
To exercise any of these rights, email us at charlie@sidequester.io. We will respond within the time limits set by applicable law. If you are in the UK and believe we have not handled your data properly, you can complain to the Information Commissioner’s Office at ico.org.uk. If you are in the EEA, you may complain to your local data protection authority.
11.Security
We take reasonable technical and organisational measures to protect personal information against loss, misuse, and unauthorised access, including encryption in transit, access controls, and reputable infrastructure providers. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to protect your data and to respond promptly to any incident.
12.Children
The Service is intended for businesses and is not directed at children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, contact us and we will delete it.
13.Third-party links
Our site may link to third-party websites and services that we do not control. This policy does not apply to those sites, and we are not responsible for their content or privacy practices. We encourage you to read the privacy policy of any site you visit.
14.Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page and, where the change is significant, take reasonable steps to bring it to your attention. Your continued use of the Service after an update means you accept the revised policy.
15.Contact us
If you have any questions, requests, or complaints about this Privacy Policy or your personal information, contact us at:
Bloxx (operated by Sidequester)
Email: charlie@sidequester.io